Artists like Rashed Al-Fares, Molham, and Abdullah Al-Manea are all a part of the campaign. Pepsi has also partnered with various artists for the campaign. It helps Saudis develop and discover new content in an interactive setting. For Snapchat, teaming up with Pepsi on new AR experiences means that a unique source of entertainment is created. It features two different dances - hip-hop and K-pop - inspired by the campaign’s film choreography! The Saudi CommunityĪccording to the leaders of the campaign, “Our Saudi community is curious and eager to explore new experiences”. Moreover, Snap has also created a body-tracking lens that Snapchat users can dance to. So in other words, this is a full-fledged augmented reality experience. Simply scan the Snapcode on the can! This will animate the can alongside various audio bites from the campaign’s soundtrack. The cans are interactive because the featured instrument can come to life. Image Source: iSpot.TV How Are The Cans Interactive? All of them represent a specific instrument and sound bite, including oud, guitar, drums, keyboard, and darbuka. For instance, there is Pepsi Blue, Pepsi Max, and Diet Pepsi too. These cans also have many variants of Pepsi. These cans will feature classical and new musical instruments so all of them will be celebrating the music scene in Saudi Arabia. The brand will launch five limited-edition interactive cans. Read more: Netflix Announces A Real-Life Version Of Squid Game Show ‘The Challenge’ What Will The Brand Do? The campaign is also there to celebrate the musical scene in Saudi Arabia and many new things will be launched. The campaign centers around music and is one of a kind as you would expect anything with Snapchat to be. 23, 2022 /PRNewswire/ - The cola category has been around for over a century.Pepsi and Snapchat have partnered up for the best latest campaign. PEPSI Launches NITRO PEPSI, The First-Ever Nitrogen-Infused… PURCHASE, N.Y., Feb.Pepsi Gears up for 2022 Football Season with New Pepsi… Brand Brings #BetterWithPepsi Campaign to the Gridiron with Football Watching-Themed Spots Featuring Pepsi Zero Sugar On the heels of renewing….PEPSI Brings its New NITRO PEPSI Cola to Yankee Stadium by… NEW YORK, April 28, 2022 /PRNewswire/ - Whether it's a thrilling slide into home plate, an effortless 100mph fastball or the perfect bat….7, 2021 /PRNewswire/ - Pepsi is taking baseball fans out to the ballgame and giving them one more thing to… PEPSI Unveils New Limited-Edition Pepsi x Cracker Jack… PURCHASE, N.Y., Oct. TikTok Teams Up with MTV for New 'Trending: VMA' Awards TikTok is looking to further solidify its broader cultural presence by linking up with MTVs VMAs to launch a new,….Becoming a Popstar will air across five episodes every Thursday at 10 PM ET, beginning March 24. In addition, Pepsi will provide funding and resources to support the winner’s career ambitions. One winner will walk away as a popstar with their very own Pepsi commercial set to premiere on television during the upcoming MTV VMAs. Produced by Jesse Collins’ Collins Entertainment and Velocity, Becoming a Popstar features eight up-and-coming artists originally discovered on TikTok who will showcase their talents to the judges, who are TikTok creators themselves. Joe Jonas, Becky G and Sean Bankhead will serve as judges on Becoming A Popstar, which will premiere Thursday, March 24 on MTV. MTV has teamed with TikTok and Pepsi on a first-of-its-kind music competition series that showcases artists originally discovered on TikTok.
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